First impressions are a real thing whether in person or online because let’s face it… Image Matters. With the increase in golf’s popularity and visibility during COVID, many smart individuals and businesses suddenly realized that the photography they were currently using didn’t represent their brands in the light they wanted any longer. That’s why John Yeatman Jr., Trident Image Group is working with Kings Creek Country Club to update and enhance their bank of image assets to better communicate the club’s products and services.