Continuous Improvement
Continuous improvement is the journey and not a destination. As a private club, country club, or resort, your members and guests will continually challenge your leadership with making things better. Are things looking better than last year, last quarter, last week, or yesterday? How do we know? How do we measure success?
Read MoreOn-location headshots for Private Clubs and Country Clubs
Staff Headshots are meaningful to not just your members…
Isn't it time to update your team's headshots to something more modern, more clean, more in-line with the upscale facility that you are? General Manager Rob McWilliams of Talbot Country Club did!
Book me and I come to you! I'll set-up a mobile studio, photograph your entire staff well while keeping a consistent, recognizable look across the team. Got new hires? I can match them to current staff at any time!
Why choose Trident Image Group? ...Because Image Matters.
Private country clubs are investing in professional photography and here’s why
The idea was to bring fresh, new looks of the club that they would use on a developing website, social media, and other membership collateral. The club had done some renovations and updates to the golf course as well as the interior and exterior of the clubhouse.
Read MoreIntentionally retentional
YOUR IMAGE AND BRANDING SHOULD BE CLEAR, UNIFORM, AND ENGAGING.
If it’s not, and you want to get started reengaging your audience visually, I believe I can help. Intentionally retentional… what does that really mean?
Read MoreWhy is keeping your imagery current so important?
Remember when you were a kid and each year you stood in front of some stranger with lights and a camera who then asked you to look this way and smile? Before you knew it, it was over…
Read MoreKings Creek Country Club and Trident Image Group Partner to Create Enhanced Experiences for all Members and Guests
First impressions are a real thing whether in person or online because let’s face it… Image Matters. With the increase in golf’s popularity and visibility during COVID, many smart individuals and businesses suddenly realized that the photography they were currently using didn’t represent their brands in the light they wanted any longer. That’s why John Yeatman Jr., Trident Image Group is working with Kings Creek Country Club to update and enhance their bank of image assets to better communicate the club’s products and services.
Read MoreIs your headshot Valuable?
Well, a few things happened. The gatekeeper tasked with organizing the effort gathered her options and presented them to the decision maker. The decision maker made a choice based upon price it was reported, but there could be other considerations of which…
Read MoreSome things for Club Managers and PGA Professionals to consider...
Do YOU show up?
Managing a Club or your business as a PGA Professional or Instructor boils down to relationships if you ask us. Creating experiences to build relationships both externally and internally should be at the top of the list for those wanting to grow their business and maintain retention. But how?
In our experience, the clubs and businesses garnering the most respect and success seem to stick to what already works. This is both good and bad. At face value, the old adage, “If it ain’t broke then don’t fix it…” works until it doesn’t any longer. To us, this isn’t a viable strategy for the long term as it doesn’t plan for entropy which is always occurring. A better plan would be to clearly monitor and update ALL systems, processes, assets as a part of a course of constant and never ending improvement. But how do you do this if you don’t see it for yourself? That’s where Trident Image Group comes in as experts. We help you “see” where you can improve your messaging visually and provide the services if you choose to improve. For example, in golf, we don’t just quit looking at our swing because we can now hit the ball with some certainty, get out of the green side bunker, or break 80. We seek a coach, take a lesson, learn, and put what we learned into practice. This is called Game Improvement and it can be applied to almost anything. As human beings, we have the distinct capability to learn, and with the proper education learning can and will occur if you put in the work. There is always better and it’s up to you as a Club Manager and PGA Professional to ask yourself honestly if you can be doing better, working harder/smarter, and growing in the areas that can be improved.
So if you’ve read this far, thank you. I value your time and mind space.
Over the years, I’ve visited with many, many Clubs and Club Professionals around the United States. And, in all fairness, some were better than others in terms of presentation of goods and services, messaging, and brand awareness. It’s always been strange to me to how some Clubs and businesses commanded very high initiation fees or hourly rates yet the imagery that portrays their goods and services left me wanting particularly in the photographs of key staff and board members. These are people whom are owners or top decision makers in the operation yet their image on the club’s website of them never seems to fit the times or their brand. Poor, harsh lighting, outdated backgrounds, and strange poses lead the viewer to draw conclusions that may not be optimal for you and your brand. You may feel it’s a small thing, but in the relationship business, people are the most important thing at all levels. Do not make the mistake of ignoring this! Take care of this important aspect of your business profile today.
To sum up, human beings crave consistency. Consistency supports trust. Trust enables growth in all areas. All of this must be balanced out with the need for change. Too much change creates disruption and too little change creates boredom. If you would like to learn more about these things and how image matters in your business, we are happy to consult with you and your team. Visit us at https://www.tridentimagegroup.com/privateclub to explore more our services and to set up a time.
John Yeatman Jr.
Trident Image Group
How to get a great headshot?
This is a common question for many so don’t feel bad about asking. A great headshot taken by a caring, expert photographer skilled in lighting, body position, facial angles, and expressions will make or break your session and your image. So why leave it up to just anyone?
Read MoreThere is a season
There is a season of change in the air. Can you feel it? The weather patterns are shifting again. Summer is on the way out and Autumn is making its way in to us. Cooler temperatures and shorter days help magnify the transition to the harvest season.
This year has been different and difficult in many respects for most everyone on the planet. This season’s real and metaphorical harvest is less than usual. Are you still planning for success for the next season, the next year? No one knows where they will be in a year, but you can still plan and begin to direct your thoughts in the direction of your goals. Seasons change and so must we.
If you would like photography support to help you meet your goals, please contact me via phone or email so we can chat.
John Yeatman Jr.
Have you lost a job due to COVID-19?
If you’ve lost a job due to Covid-19 and are actively looking for employment, have you thought about updating your headshot? Your first impression particularly these days is online, so you will want to present yourself in the confidently to possible employers as they research you as a prospect…
Read More10,000 Headshots -- PRESS RELEASE
Nothing says “I’m ready to work” more than a freshly pressed suit, an updated resume, and of course, a professional headshot. Regardless of profession, COVID-19 sent millions of Americans to the unemployment line without warning. That is why local photographer John Yeatman Jr., Trident Image Group is participating...
Read MoreCredibility
Let’s face it. We all would like to accrue the most gains with as little risk as possible, right?
Read MoreIt’s yours for the taking…
Like you too, I’m not sure what to say sometimes so it’s nice that photography is there to fill in for me when I cannot. Having grown up skateboarding, snowboarding, skimboarding, surfing, playing soccer, football, and golfing you learn a lot about discipline, balance, timing, speed, creativity, integrity, and performance. As your awareness of these attributes grows as a player/participant, so does your sense of them in yourself and others. It’s said that awareness is like being on different planes in the same airspace.
As you rise in awareness, you can now see more of where you are and that from which you have come. Alongside and above this is space in you is that you cannot see yet. This infinite space is pure potential. It’s yours for the taking and where the magic happens. It’s where life is lived and actualized.
Developing as player, an artist, and a person is much the same thing to me. Show up early, do the work honestly, learn from your mistakes, celebrate your successes, and by all means keep going.
There is more to see for all of Us.
Book a session today…
Modernizing Your Private Club
Modernizing your Private Club to build confidence in your people, products and services is all about trust.
Times are changing and so should your perspective on how your message is getting across to your members, guests, customers and clients. At Trident Image Group, we understand that the visual component, particularly the headshot, has gained significant and increasing importance as people are looking for a familiar face that they can trust.
It’s time to modernize your Club’s Management and Staff headshots with Trident Image Group. During these uncertain times, it has become all the more important for your members and guests to know who you are as you disseminate your vision and updates across all platforms. Simply, put you should look like you, and not an old rendering of a bygone time. A poorly lit snapshot in the hallway of the country club or casual selfie out in the parking lot by the cart barn just doesn’t convey the authority or expertise as you wish it would or as a professional headshot by Trident Image Group does.
Trident Image Group crafts clean, consistent, modern looking headshots for your team of professionals. Trident Image Group creates confident and engaging images of your managers, board members, PGA and clubhouse staff both inside and out. Trident Image Group offers a top quality service for top quality teams.
Why choose Trident Image Group for your photography and branding needs?
…Because Image Matters.
To schedule Trident Image Group to come out and work with you and your team, please visit http://tridentimagegroup.com or call (302) 316-0085
Is your image costing you credibility?
Is your image costing you credibility?
Are you losing business by not having up to date great imagery for your business, LinkedIn profile, website, or advertising? When you go to upload a picture do you get the message below… Searching for Weak images? Of course not, but if you haven’t given it much thought, you might as well!
Our clients value the relationship between impactful imagery and increased credibility. Think about it... your image is the first impression many times for your potential customers and the subtle message that you care enough to have something that is professionally produced means something. It says that you care and that’s something all customers value.
To learn more contact us at http://tridentimagegroup.com to discuss your project large or small. From professional headshots to portraiture and much more we can help!
Hey General Managers!
Hey General Managers…
Read MoreWhat's your POV?
Have you thought about your Point of View?
Do you have one? Of course you do… everyone does! But is it direct, easy to discern by someone that is just meeting you or seeing your product for the first time? Is it meaningful to you in the way that it is potentially meaningful to someone else? If you can’t answer these quickly and with certainty, I guarantee someone else whom is your competitor is. Whether for a job opening (selling you), a bid on a contract (selling us), a direct sale of a good or service (selling it), a clear message is the highest importance.
The question still is though… What’s yours?
For a clearer look at your business from a different perspective contact us here at Trident Image Group.
Why Trident Image Group? …Because Image Matters.
#tridentimagegroup #becauseimagematters #branding #marketing #solutions
The Why?
I got into this business because I kept seeing beautiful properties and the great people that maintained them underrepresented. Amazing properties that require substantial initiation fees and dues but really lacked in inspiring imagery.
Do you look your best in your current headshot?
Do you love your current imagery and does it accurately convey the mission statement of your Club or Resort?
Has it been a while since you’ve updated your marketing/imagery portfolio?
Let us help you feel at ease in front of the camera and give you your best look for social media, LinkedIn, or for advertising your business. We can work with you and your team to create an image that best represents who you are and what you want to show the world.
Why choose Trident Image Group? …Because Image Matters.
Contact us today to learn more and schedule a consultation.
https://app.acuityscheduling.com/schedule.php?owner=15833620&appointmentType=10580893